Monday, February 28, 2005

Plan Your Work Ahead

You have selected your 2 writers and evaluated them at the end of your first mini contract, against your performance criteria.

Now you are getting down to the real business of producing content in volume and you can’t afford to let things go out of control.

When you allocate the articles to be written, always ensure that you provide your writers with a realistic schedule that gives them some flexibility. If you don’t set a schedule that requires work to be submitted to you on a regular basis you will have no idea if your writer is falling behind and you loose control of your contract.

It’s no use finding out on the last day of the contract that half the work has not been done or is not up to the required standard. The schedule must be realistic and allow the writer some flexibility – after all writers are not like machines that can switch on or off at the touch of a button.

Last, but not least … you should follow up on a regular basis.


Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Cruise Jobs
Nursing Jobs

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Sunday, February 27, 2005

Why Select 2 Writers

The reason I use 2 ghost writers is to cover all my options and give me greatest security and flexibility in the event of the following:


  • Holidays
  • Sickness
  • Withdraws from job
  • Work not up to standard
  • Unrealistic increase in pricing

By splitting the work between 2 writers you have a good chance of always having at least one proven writer available. Also, the risk of loosing one of your writers is greatest during the first contract period.

It’s also likely that each one will have their own special skills, strengths and weaknesses and you can allocate your articles to take advantage of this.

Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

IT Jobs
Real Estate

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Saturday, February 26, 2005

Select Your Ghost Writer

Now that you have received bids and had a chance to review them, it’s time to make your selection. In case I haven’t mentioned this before, your initial contract should be split into two separate but identical contracts so that you can take on two writers at the same time.

The purpose of this is to spread your risk and give yourself more options.

Make sure your contract is similar to the following:

5 articles
10 days to complete
1 article to be completed and submitted every second day.
Maximum acceptable bid of $ 5
Ensure you ask for samples

The main criteria for selection should be:

  • Bids must be in your budget range – you will get some writers offering to do the work at rates far higher than the maximum stated in your contract. My advice is to ignore these and concentrate on those bids that fall within your budget.

  • Has the bid conformed to all of your specified requirements


Select the two writers that match your requirements closely and who you feel comfortable to do business with.


Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs

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Thursday, February 24, 2005

Setting Bid Prices

When I first started out investigating the feasibility of outsourcing some of my content writing, I believed that it would cost far more than I could afford.

I was pleasantly surprised to find contracts ranging between $3 and $12 an article on offer, with the majority around the $5 mark. My immediate reaction was to think that the quality of the articles would be poor at this level.

What I did was ask the writers who were bidding on my contract to submit a short article (I specified the subject) and some samples of previous work they had done. My thinking was that if someone couldn't be bothered to do this, then they were not the kind of person I wanted to write my articles.

I soon discovered that at least 25% of the bidders were up to the required standard and that some of them had experience of my specific subject of "resumes". I believe it is a great advantage to use someone who has this specialized knowledge / experience of your subject.

So my advice would be the following:

  • Set the max bid price between $5 and $6 depending on article length

  • Request samples of previous work




Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs
Real Estate Jobs
Banking Jobs
IT Jobs
Aviation Jobs
Chronological Resume




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Wednesday, February 23, 2005

Posting Your Content Writing Contract

Ok, let's recap on what ground we have covered in our quest to sub-contract some of our content writing:


  • How to specify your "Content Writing Specifications"

  • How to specify your "Deliverables"


You can find a fair number of brokers offering a writing / coding service by doing a simple Google search on the web. My own personal choice is www.rentacoder.com and I can recommend them very highly. Please note that I have no affiliate relationship with RentACoder.

I suggest you visit the site and have a look at the various options availble. I will be happy to answer any questions you may have.


Tomorrow, I will tell you how to set your rates and select the coder / writer.

Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs
Real Estate Jobs
Banking Jobs
IT Jobs
Aviation Jobs
Chronological Resume




free web page counters

Tuesday, February 22, 2005

Content Writing - Specifying Your Deliverables

Yesterday I showed you the specifications I used for my own content writing contract. As far as writing content for websites is concerned, my specifications would cover most situations. You are welcome to copy it with or without making changes.

The next thing to specify is the format / media you require the content to be supplied on. As you can see below, I request simple unformatted text:

"Articles to be written as individual text files without any formatting. "

Finally, you need to clearly specify the deliverables. i.e the time scale for producing the articles and ensuring that the content is unique and that you have full copyright to the material.

Have a look at my deliverables:

****************************************************************************

1. On average one article to be completed every day and e-mailed to me after each article is completed.

2. Articles must be original content and publishable with my name as the author. All content must be original but please feel free to use any sources that help the content.

3. Articles should be submitted as text files with no formatting and must have line breaks between paragraphs.

4. Files should be submitted as individual .txt files.

5. The files should be named after the keyword with dashes instead of spaces. Example: writing-resumes.txt

6. Please check spelling and grammar before submitting. If an article doesn't meet my satisfaction I will ask you to edit the article until I'm satisfied with the final work.

7. Please, fluent ENGLISH writers only.

8. All deliverables will be considered " work for hire " under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased.

Please submit an appropriate sample of your work with your bid.

******************************************************************

Again, you are welcome to copy my deliverables for your own use.


Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs
Real Estate Jobs
Banking Jobs
IT Jobs
Aviation Jobs
Chronological Resume




free web page counters

Monday, February 21, 2005

Content Writing Specifications


Signing up is straight forward and doesn't require any further explanation.

Specifying the standards that you require the ghost writer to work to is probably the most important aspect of subcontracting your content writing.

The best way of illustrating this is give you a real life example:

I am looking for someone to write articles based on a list of keywords related to careers / employment. e.g resumes, interviews etc for inclusion in News Letters, Articles & Ezines.

If you bid on this project you must have previous content writing experience of this type and know how to create keyword dense articles that also read well to the average web surfer. I am looking for talented writers with good web research skills and excellent written English. The writing style should be informative, creative and conversational yet convey the seriousness of the subject matter.

You must include a "eye catching" title and where appropriate to break the article down into 3 to 4 topics each with a sub title. The paragraphs should contain no more than two or three lines for easy reading.

Each article should be between 500 and 700 words in length. I will supply a primary keyword / phrase and one or more secondary keyword / phrases.The primary keyword phrases should be included in the title and appear between 10 and 15 times in the body. The secondary keywords should be appear at least once anywhere in the body.

I would like to start our relationship with 20 articles for which I will pay up to $5 an article. If necessary, you may be required to edit your work. I am looking for a long term relationship that could lead to additional articles for the right writer.
Paragraphs must not be copied or pasted from other sites and must be original material for copyright reasons. Creative writing and content can be found in other sources (e.g web sites) to fuel your creative abilities but not pasted or copied. The writers name must be omitted from the pages.


Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs
Real Estate Jobs
Banking Jobs
IT Jobs
Aviation Jobs
Chronological Resume




free web page counters

Sunday, February 20, 2005

Using Ghost Writers


Subcontracting some of your content writing to ghost writers is a feasible solution, especially if you have limited time available to do it yourself. Not to forget that we are not all budding authors !

Ther are a number of on-line companies that act as brokers between the you (buyer) and the writers (sellers). They are experts in their field and they take care of all the circumstances that may arise. Today I will give you an overview and over the next few days will elaborate on the details.

The basic process is:

Register as a buyer & establish your credit worthiness (free)
Specifiy what articles you want written
Set deadlines for bidding and completion of the work
Establish the maximum amount you are prepared to pay
Evaluate the bids that are submitted
Award the work to your nominated writer
Lodge payment into escrow fund
Receive completed work & resubmit for editing, if necessary
Broker pays writer on sucessful completion of work

It's all very simple and works like a dream.

Tomorrow I will tell you how to specify your requirements.



Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs
Real Estate Jobs
Banking Jobs
IT Jobs
Aviation Jobs
Chronological Resume




free web page counters

Ideas for Creating Content


One very interesting concept, is the use of subcontracting your content writing to a ghost writer.

When this was first suggested to me, I was horrified. I had visions of loosing control and feared for my website loosing its unique look and feel that I had created.

Due to extreme limitations in time I was forced to reconsider and eventually went down this route. Over the past two months I have used ghost writers (two to be precise) and it has worked extremely well for me and I would recommend using ghost writers.

Tomorrow I will discuss the pro and cons of using ghost writers and give you all the details of what worked for me.


Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs
Real Estate Jobs
Banking Jobs
IT Jobs


free web page counters

Friday, February 18, 2005

General Tips on Writing Body Content


Feeling much better today - normal service resumed !

Besides the need to include the right density of keywords in your body, the following tips are very useful:


  • Ensure that your content is unique... you can use the web to research but never ever copy and paste from another website.

  • Present your material in a logical sequence that make it easy for your human visitors to follow.

  • Keep your sentences short and to the point. Similarly have no more than two or three sentences in a paragraph

  • Above all make your content relevant and interesting to read.

  • Use plenty of white space. i.e leave liberal amounts of spaces between paragraphs etc

  • Use bold sub headings to break up the text into manageable chunks. All this helps to make the page "easy on the eye".

  • Check your spelling and grammar.

  • Introduce a variety of formating techniques to keep the readers attention. e.g

  • italics, bold, underline, font styles and size

  • If you introduce color, do not overdo it as this can distract the reader.

Tomorrow we will look at ways of creating good quality content.


Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs


free web page counters

Introduction to Keyword Density

I am going to keep it short today as I am feeling ill today - even so the show must go on.

Its very important to include your primary keyword in the right places, but be careful not to overdo it as it could be seen as spamming!

A good policy is adopt the hour glass technique. i.e more in the beginning and end with a few scattered about in between.

It is also a very good idea to include a sprinkling of secondary / general keywords as well... just be careful not to overdo this as it can dilute the effect of your primary keyword.

Regards

Roger

Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs


free web page counters

Thursday, February 17, 2005

Start Your Body with a Great Headline



The body / content of your home page should start with an eye catching headline for your human visitors and also contain your primary site concept keyword. As usual, the nearer the keyword / phrase is to the start of the description, the better.

You will recall that there are heading tags in HTML ranging from h6 (smallest) to h1 (biggest). Your headline size should be either h1 or h2. Using these tags will carry more weight with the search engine spiders.

Also, a good idea is to make the headline up from the title and description.e.g

Title: Summer Holidays - Vacations to Dream About

Desc: Book your summer holidays early - learn how to get great rates on top class vacations

Headline: Dream Summer Holidays - Top Class Vacations at Great Rates

Tomorrow we will continue with the body / content of the home page.


Regards

Roger
Top Career Resumes

Please take a look at these pages I recently added to my site:

Sales Jobs
Teaching Jobs
Customer Service Jobs





free web page counters

Tuesday, February 15, 2005

Home Page - Now the Keywords



The final thing to do before creating your home page content is to specify your keywords.

I am not just talking about the primary keyword because thats already been decided. Remember its in your domain name, title, description and headline. In our example we used "summer holidays" as our site concept and keyword.

What a lot of people don't realise is that your secondary keywords are just as important ... especially the more general but related keywords with high demand. I was surprised to find how many searches for keyword combinations I had never even thought of were ranking in the top ten.

Once again it goes to prove that you have to imagine that your are the visitor and think like them if you want to get them to your site.

Your keywords are specified by naming your primary keyword first, separated by a comma and followed by the secondary keywords also separated by commas.

I will illustrate with a few examples:

summer holidays, vacations, book early, cheap rates, best prices, tourist, destinations

You can see from the above that you can pick up loads of combinations ...

If someone searches on "tourist destinations at best prices" you will be in with a fighting chance of being found !

Tomorrow we will make a start on the body / content of the home page.


Regards

Roger
Top Career Resumes

Please take a look at these pages I recently added to my site:

Create a Resume
Resume Wording
Accounting Jobs
Thank You Letter





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Monday, February 14, 2005

Home Page - Creating Great Headlines




Your headline is the first part of the content / body of your page. It has special significance because:


  • Its the first thing that catches the eye of your human visitor and is a deciding factor on whether they decide to stay and read more, or press the browsers back button and leave forever.

  • Headlines are created using the html tag of h1 or h2. Placing your keyword near the beginning of your headline will score heavilly with the search engines. Firstly, because it is in a headline tag and is the first content on the page.

Here's a tip for creating your headline based on the Title and Description you previously created:

Title: Summer Holidays - Vacations to Dream About

Desc: Book your summer holidays early - learn how to get great rates on top class vacations

Use the format of: keyword - xxxxxxxxxxxxxxxxx blending in parts of the title and description, but using some additional words with similar meaning

e.g Summer Holidays - How to Have Great Vacations at Bargain Prices

or Summer Holidays - Save Money and Still Have a Dream Vacation

Get the idea ... using this format you can be creative and still score well with the search engines.

Tomorrow I will tell you about making the most of your keywords.

Regards

Roger
Top Career Resumes

Please take a look at these pages I recently added to my site:

Create a Resume
Resume Wording
Accounting Jobs
Thank You Letter

free web page counters

Sunday, February 13, 2005

Home Page - About the Description



Yesterday I showed you how to construct your title for your home page.

The description is equally as important. One point to keep in mind is that all the search engines work differently and they frequently change their algorithms (big word meaning their formula) to rank pages. Some search engines pay more attention to the description metatag than others.

Another tip ... place your keywords as close as possible to the beginning of the description as possible. There are two reasons for this. Firstly, the search engines frequently only look at the first 60 characters - so if your keyword is further down, it wil not be picked up. Also, it is generally believed that keywords close to the beginning are weighted more highly.

Don't forget about your human visitors ... remember that it is your Title and Description that that your visitor sees on their search results page. Its no good being ranked no 1 if your title and description is so uninteresting that it turns your visitors away.

Ok, what about the content of the description ....

Again, if you cant dream up an earth shattering description try this ...

e.g If your keyword is "summer holidays"

xxxx Summer Holidays xxxx - xxxxxxxxxxxxxxxxxxxxx

It's then quite easy to fill in the missing bits with your secondary and general keywords in a way that makes good reading. e.g

Book your Summer Holiday early - learn how to get massive discounts and great rates on top class vacations.

Get the idea !

Tomorrow I am going to show you how to create your Headline and how it relates to the Title and Description you have learned about.

Regards

Roger
Top Career Resumes

I have added some more pages to my site - please have a look and let me know what you think:

Resume Maker
Thank You Letter
Acceptance Letter
Follow Up Letter
Resignation Letter






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Saturday, February 12, 2005

Home Page - First Steps



Last time I spoke about the importance of your home page - today I am going to give you some advice on how to complete the Title meta tag.

In all instances it is important not to spam or go overboard on using your main keyword for the page.

It is however, very important to use it often enough and in the correct way. In other words, you have to find this balance. In my case, because I use SBI its a piece of cake. SBI has a built in analyzer that tells you when you go outside of the optimum usage.

If you decide not to use SBI, follow these guide lines:

You should include your keyword once and as close as possible to the beginning of the title.

If I cant think of a stunning title I simply place the keyword right at the beginning. e.g If your keyword is summer holidays

Title: Summer Holidays - xxxxxxxxxxxxxxxxxxx

It's fairly easy to come up with the xxxxxxxxxxxxxxx part. You can say something like: Summer Holidays - Vacations to Dream About

Keep your titles fairly short (about 60 characters or less)

It's also a good idea to blend in a few related keywords. e.g vacations

Tomorrow I will discuss the Description meta tag.

Regards

Roger
Top Career Resumes


p.s I have added the following new pages to my site - please have a look and let me know what you think:

Resume Maker
Resignation Letter
Acceptance Letter
Follow Up Letter



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Friday, February 11, 2005

Let's Start Building the Home Page



Over the past two days I have stressed the importance of keeping it simple / real and avoid being bogged down with details and statistics. So let's get going and start building that home page.

Home pages are commonly known as the index page and this is the default name - you do not have to include index.html in the URL. e.g

http://www.top-career-resumes.com

and

http://www.top-career-resumes.com/index.html


The home page sits at the top of the site structure (Tier 1) and is very important for the following reasons:

  • This is the first page that site visitors see and first impressions count. If they don't like what they see on the home page, they are likely to hit the backspace button and leave.
  • The search engine robots use the home page as the entry point when they spider your site.
  • Your home page must also reflect the site concept and must therefore be tighly focussed on the theme.

Getting this wrong will have a major negative impact on your site rankings.

Tomorrow I will show you how to complete the metatags relating to Title, Description and Keywords.

Regards

Roger

Top Career Resumes





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Thursday, February 10, 2005

Paralysis by Analysis



When you read the title of today's topic, you may well think that you have come to the wrong place !

No ... it's one of my favorite expressions for describing one of the main reasons why people underachieve and don't get the results they are seeking.

This has a lot of relevance to creating a website that will attract a lot of traffic.

People get bogged down with numbers & statistics ...

Have I got enough keywords ?

Have I missed any really high value keywords ?

What is the best name for my website ?

Why does one keyword analyzer tool give a vastly different result compared to another ... Which one is right, if any ?

It's so easy to get sucked into this cycle of seeking perfection and looking for that little bit extra. If you are not careful, this problem can dramatically slow down your ability to progress. By all means put a lot of careful thought into what you are doing before making a decision, but don't procrastinate !

If in doubt, trust your own judgement - live in the real world !

Once you have achieved 90% perfection, move on. It doesn't pay to spend more time and effort to try increase this further. You can expend as much effort trying to improve by a percent or two as you did to achieve the original 90%.

I strongly believe that this concept is extremely relevant to website building as you frequently have to make decisions, especially in the early stages.

So, lets keep moving forward ....

Regards

Roger
Top Career Resumes




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Wednesday, February 09, 2005

Keep it Simple



I know I have said this before, but it's so important taht it's worthwhile repeating:

"You must satisfy the needs of your human visitors above all else ... Yes you do have to consider the search engines, but if you provide outstanding content that adds value and is relevant to your sites theme, you will have the best chance to satisfy both"

My golden rule to put the needs of my human visitors first, is to always keep it simple. Make it easy for them to navigate your site and quickly find what they are looking for. For this reason, I don't overcrowd my navigation bar with buttons and present the menu items in a logical sequence.

In the case of Top Career Resumes, my focus is on resumes and so I have grouped all these topics together in a logical sequence.

I have also included some content on career planning and cover letters. Both these topics relate closely to my "resume" theme, but are of lesser importance. When my visitors come to my resume site, they expect to see lots of quality content relating to resumes ... and that's exactly what I give them !

Go to the site and have a look at the navigation bar and see for yourself.

Regards

Roger

Top Career Resumes


I added a new page today - it's about using a resume maker software package to assist in creating / building resumes.

Don't forget to have a look at my new pages on specific job prospects:


As usual please have a look at some of my latest pages. At the moment I am concentrating job specific pages that help job seekers to find their ideal job:

Career Choices

Nursing

Cruise Jobs

Sports Careers

Janitorial Positions

Accounting

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Tuesday, February 08, 2005

Deciding on Page Content



Last time I told you how I went about deciding upon my site structure.

Next step was to identify each of the high value tier 2 pages. The trick here is to find the best compromise between the keywords / phrases with high value and your ability to create a structure that makes sense to your human visitors.

For example, if you have found a keyword with lots of demand and high in value that just doesn't fit into the logic / flow of the site concept. My suggestion is to leave it out of tier 2 and link to it as a tier 3. Alternatively, make it a tier 2 but don't show it on the navigation bar.

My golden rule is to always put your human visitors first.

Next time I will give some specific examples of the above and how this relates back to your navigation system.

Regards

Roger
Top Career Resumes

As usual please have a look at some of my latest pages. At the moment I am concentrating job specific pages that help job seekers to find their ideal job:

Career Choices

Nursing

Cruise Jobs

Sports Careers

Janitorial Positions

Accounting








free web page counters

Monday, February 07, 2005

Site Structure of Top Career Resumes

Once I had identified sufficient (over 100) high value keywords / phrases and decided on my theme (resumes) , the next step was to clearly map out how I was going to structure the site.

For simplicity and to satisfy both the spiders (search enginges) and human visitors to the site, a maximum of 3 levels should be applied.

Tier 1 (T1) - Home Page Keyword: writing resumes

Tier 2 (T2) - Most profitable keywords (10-20 pages) Keyword: e.g resume format

Tier 3 (T3) - These pages are very specific sub categories of the T2 pages (5-15 pages) e.g Keyword: functional format

Although it is important to design your site to keep on the right side of the search engines, the most important thing is to satisfy the need of your customers visiting your site. Therefore you must ensure that your site has high value content presented in a compelling way. Keep it simple and logical and you won't go far wrong !

My aim to have between 100 - 200 pages of content on my site, with all the pages focussing on my theme of resumes.

Regards

Roger
Top Career Resumes

p.s To reach my target of 100-200 quality pages of content, I have to keep adding pages at a steady rate. I try to average 1-2 pages a day. Please have a look at my most recent additions:

Nursing Jobs
Cruise Jobs
Accounting Jobs
Sports Jobs
Janitorial Jobs

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Sunday, February 06, 2005

Selecting Your Domain Name

Regular readers of this blog will have noticed that I deviated from my normal format for the last two entries. Please accept my apologies for this - I was doing some experimentation with publishing various blog formats.

Last time I went into great detail on how I selected my niche of resumes within the wider concept of careers. The following points should be considered when selecting your domain name:

Sounds obvious but the name has to be available and frequently they are not. This is especially the case for the more popular words and phrases. Tip: If your first choice is not available, try hyphenating or other variations.

Don't compromise - always go for .com if you want to have maximum credibility.

Your main keyword / phrase should always be contained in the domain name. This further reinforces what your site theme is to both human visitors and the search engines.

Hence, I chose www.top-career-resumes.com as my domain name - fortunately for me, my first choice was available.

Regards

Roger

p.s I have added the following new pages to my site. Please have a look and let me know what you think:

Resume Basics

Resume Templates

Resume Samples

Resume Examples

Nursing Jobs


Friday, February 04, 2005

Choose The Right Resume Format



Get a head start bty choosing the right resume format. Don't forget - it's winning resumes that get you the interview.

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Top 10 Resume Writing Tips

Get a head start over the competition with these 10 top resume writing tips. Don't forget ... it's winning resumes that get you the interview !

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Thursday, February 03, 2005

Selecting My Niche

This is one aspect that really seems to bog everyone down - the renowned "paralysis by analysis" set in !

In my case I decided to research the viability of something related to careers.

In order to generate traffic to your site you have to be highly ranked by the major search engines such as Google, Yahoo and MSN for the keywords you are targeting.

Suppose you are going to create a page about writing resumes. First you have to find out how many other sites are targeting that search phrase and how many surfers are searching for this information. This realtionship is generally called the supply / demand ratio. What you must look for is the highest demand with the smallest supply.

It is theoretically possible to do this manually but it would be extremely tedious and take a tremendous amount of time, as you need to identify at least a 100 worthwhile keywords. There are a number of packages available that can assist you to do this. Some offer free trials for a limited period or have limited functionality.

I have used Wordtracker and can personally recommend it, although it is quite expensive. SBI have a built in facility to do all this work for you and is affectionately known as the "Manager". Whatever way you do it, you have to research your niche and come up with sufficient "high value" keywords.

If you cant find enough "high value" keywords you may have to abandon your niche and look for another. You may find enough "high value" ketwords but they may not have enough demand to support a viable business.

This is the stage where most people get stuck - afraid to make that fina decision. It is a very important decison because everything you do in the coming months will be determined by this decision. It is also important to choose a domain name for your site that incorporates your main site concept keyword.

As you will frequently see, there are many advantages of incorporating your keywords into everything possible on your site.

In my case, I researched words such as careers, jobs, employment, resumes, interviews etc .The recruitment industry is very competitive with lots of big players, so I decided to work the fringes and concentrate on the niches relating to resumes. I used keywords such as:

writing resumes
resume cover letters
resume formats
resume templates
sample resumes
resume outlines

etc, etc

Although the demands for some of these terms are quite low, if yoyu have enough of them they can collectively be significant. I also had the option to link specific jobs to these keywords to create even more niche phrases. e.g accounting sample resumes, computer resume formats etc.

I finally settled on a site concept that I named Top Career Resumes ... And you guessed it, I selected top-career-resumes.com as my domain name.

And one further thing, I could at a later stage create another site called top-career-interviews and so on. Ultimately I could link them altogether into a single top-career portal.

And that dear friends, is how Top Career Resumes came to be ....

Until tomorrow

Regards

Roger

As usual, something you can do to help me... please have a look at the following and let me know what you think:


http://www.top-career-resumes.com/index.html

http://www.top-career-resumes.com/career-advice.html

http://www.top-career-resumes.com/goal-setting.html

http://www.top-career-resumes.com/aptitude-tests.html

http://www.top-career-resumes.com/resume-objectives.html

http://www.top-career-resumes.com/resume-format.html

http://www.top-career-resumes.com/resume-outline.html

http://www.top-career-resumes.com/resume-layouts.html

http://www.top-career-resumes.com/resume-writing.html

http://www.top-career-resumes.com/resume-writing-tips.html

http://www.top-career-resumes.com/resume-software.html

http://www.top-career-resumes.com/resume-cover-letters.html

http://www.top-career-resumes.com/sample-cover-letter.html

http://www.top-career-resumes.com/link-directory.html

http://www.top-career-resumes.com/link-exchange.html

http://www.top-career-resumes.com/site-map.html

http://www.top-career-resumes.com/webmaster.html

http://www.top-career-resumes.com/10-top-resume-writing-tips.html

http://www.top-career-resumes.com/200501.html

http://www.top-career-resumes.com/archive.html

http://www.top-career-resumes.com/choose-right-resume-format.html

http://www.top-career-resumes.com/resume-articles.html

http://www.top-career-resumes.com/sample-resumes.html

http://www.top-career-resumes.com/writing-resumes-news.html




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Wednesday, February 02, 2005

Let's Get Started

If you haven't read about SBI don't worry, all you need to know at this stage is the four step process to success:


  • Content - Create unique / original high value pages for your visitors
  • Traffic - Use your content to promote your site & generate traffic
  • Pre Sell - Get to know your customers & develop trust & credibility
  • Monetize - Make recommendations & let your customers decide

Although SBI provide a tremendous amount of free material to enable you to understand and implement their process and I read everything available, it took a long time before I fully understood the significance of C=>T=>P=>M

I can honestly say that I now fully appreciate the above principles and know that you cannot proceed to the next step until you have mastered the previous one. What is involved in achieving the first step of C=>Content ?

  • Identify a theme / subject for your site concept
  • You must be passionate about the subject & be knowledgeable about it
  • Your theme must be in a niche market that is not overly competitive
  • Evaluate the viability of your concept by identifying high value keywords
  • Create a website with at least 20 pages based on the above criteria

Each and evey one of the above is neccessary for success. I will illustrate in detail what is required, by telling you how I applied these principles.

In my case, I have always had a passion for passing on knowledge and helping people to develop their careers within the companies I have managed. Over the years, I have recruited many people and therefore have first hand experience on the subject.

I decided to research the possibility of finding a niche related to careers and recruitment.

Tomorrow, I will show you how I did this and finally came to conclude what my niche site concept should be.

Until then ...

Regards

Roger

As usual, something you can do to help me... please have a look at the following and let me know what you think:


http://www.top-career-resumes.com/index.html

http://www.top-career-resumes.com/career-advice.html

http://www.top-career-resumes.com/goal-setting.html

http://www.top-career-resumes.com/aptitude-tests.html

http://www.top-career-resumes.com/resume-objectives.html

http://www.top-career-resumes.com/resume-format.html

http://www.top-career-resumes.com/resume-outline.html

http://www.top-career-resumes.com/resume-layouts.html

http://www.top-career-resumes.com/resume-writing.html

http://www.top-career-resumes.com/resume-writing-tips.html

http://www.top-career-resumes.com/resume-software.html

http://www.top-career-resumes.com/resume-cover-letters.html

http://www.top-career-resumes.com/sample-cover-letter.html

http://www.top-career-resumes.com/link-directory.html

http://www.top-career-resumes.com/link-exchange.html

http://www.top-career-resumes.com/site-map.html

http://www.top-career-resumes.com/webmaster.html

http://www.top-career-resumes.com/10-top-resume-writing-tips.html

http://www.top-career-resumes.com/200501.html

http://www.top-career-resumes.com/archive.html

http://www.top-career-resumes.com/choose-right-resume-format.html

http://www.top-career-resumes.com/resume-articles.html

http://www.top-career-resumes.com/sample-resumes.html

http://www.top-career-resumes.com/writing-resumes-news.html




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Tuesday, February 01, 2005

The Strategy - Why SBI

Yesterday I attempted to give you some understanding on how I started this exciting venture of building a successful web based business.

You may recall that I told you about my good fortune of "stumbling" across SBI and how central it has been to my strategy. Let me tell you once more - I am not trying to convince you to subscribe to SBI - I am asking you to understand the concept, which you can implement without using any of the SBI tools. It's the thinking behind SBI that is so great and there is so much free information available.

I feel so strongly about this, that I would urge you to have a look at some of the case studies and see for yourself. Invest a few hours of your time to have a look at the SBI site in detail - I assure you that it will be well worth your while.

Until tomorrow ...

Regards

Roger

p.s
My Top Career Resumes site is going from strength to strength and I now have the following pages live on the site - If you have the time, please have a look at some of them and pass on any of your comments ( this is part of the SBI philosophy of helping each other to succeeed ! ):


http://www.top-career-resumes.com/index.html

http://www.top-career-resumes.com/career-advice.html

http://www.top-career-resumes.com/goal-setting.html

http://www.top-career-resumes.com/aptitude-tests.html

http://www.top-career-resumes.com/resume-objectives.html

http://www.top-career-resumes.com/resume-format.html

http://www.top-career-resumes.com/resume-outline.html

http://www.top-career-resumes.com/resume-layouts.html

http://www.top-career-resumes.com/resume-writing.html

http://www.top-career-resumes.com/resume-writing-tips.html

http://www.top-career-resumes.com/resume-software.html

http://www.top-career-resumes.com/resume-cover-letters.html

http://www.top-career-resumes.com/sample-cover-letter.html

http://www.top-career-resumes.com/link-directory.html

http://www.top-career-resumes.com/link-exchange.html

http://www.top-career-resumes.com/site-map.html

http://www.top-career-resumes.com/webmaster.html

http://www.top-career-resumes.com/10-top-resume-writing-tips.html

http://www.top-career-resumes.com/200501.html

http://www.top-career-resumes.com/archive.html

http://www.top-career-resumes.com/choose-right-resume-format.html

http://www.top-career-resumes.com/resume-articles.html

http://www.top-career-resumes.com/sample-resumes.html

http://www.top-career-resumes.com/writing-resumes-news.html

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